Here's Why Your Low Fees Are Probably Killing Your Chances Of Success With Clients
Updated: Jan 13, 2019
I receive many emails from guys asking for advice on how much to charge their clients and where to advertise. It's different for everyone but if you're interested in working as a high-class escort, how you structure your fees and where you choose to list your services are likely to be very different from regular escorts.
Wealthy clients tend not to look for high-class escorts in directories and back pages because they require a higher level of validation. They look for respected and well-established escorts who demonstrate a good level of professionalism with the ability to deliver the kind of experience that they require.
This means that if you want to attract this type of client, you should present yourself in a way that appeals to someone of discerning taste with good quality professional photos, a well-written bio and detailed services that enable them to get a sense of what it would be like to spend time with you.
The rates you charge also have a massive impact on how you are perceived and where you'll fit in the market. Wealthy clients are not usually looking for a bargain or a discounted rate, they want quality and are prepared to pay for it which means that you have to be at the top of your game and pay attention to every detail.
Your rate determines where you fit in the market and there is a considerable difference in the perception and expectation of an escort who sets their fee at £75 compared to another who sets their fee at £275. However, in reality, the main difference between the two is the mindset and approach to their work. They could both work out and have great bodies, be easy on the eye, able to hold a good conversation and be lovely company.
The difference is in the packaging and presentation. Where are you listed? What do your pictures say about you? Do you have your own website? Is the content well written or is it full of grammatical errors and abbreviated text speech? The level of effort you put in will determine the type of clients you attract.
There are many escorts out there just like myself who know how to please a woman in bed and make her feel amazing. However, the reason why my clients fly me around the world first-class, invite me to stay in lovely villas and enjoy exploring their sexuality with me is because my services are specifically designed to appeal to clients who live that lifestyle.
Everything from the design of my website to the imagery, the writings posted on my blog and the magazines that feature me is all designed to connect with a particular type of client. This isn't just about money or nice hotels, this is about the overall experience and lifestyle that I want to live. It's also very much part of who I am irrespective of what I do for a living.
This doesn't mean that my approach is perfect, far from it, but I am constantly refining and updating my offering the more I learn. I remain inquisitive and I'm always thinking about how best to please my client and add value to their lives in a unique way.
This is very much part of the brand experience that I try to offer and no matter how much of an 'expert' others may refer to me as, I'm constantly learning and evolving which is how I got into this industry in the first place.
So the question to ask yourself is what is important to you? What kind of lifestyle do you want to live? What kind of client do you want to spend your time with? The answer will be different for everyone but it's important to know what works for you. Once you have a clear understanding of this, you can create a plan of how you intend to achieve it.
In marketing, we usually create 'Marketing Personas' in order to better understand our ideal client. A marketing persona is a detailed profile of everything we know about a particular type of client and their lifestyle.
Some basic information can include:
Name of the persona
Values / fears
Once this basic information has been gathered, you can start to expand in order to get a better understanding of how to target them.
Where they get their news
Blogs they read
Where they shop
How they dress
How they talk
Where they eat
With this information at hand, you'll be in a much better position to tailor your message to connect with this type of client.
Everything you do should be focused on connecting with your client on an emotional level. Do you follow the same blogs and websites that they read? Do you know what issues they are likely to be interested in? Or why they are likely to come to you? All of this information should be collected and constantly refined over time.
I can pretty much guarantee that most of the other escorts out there are not creating marketing personas for their clients like this but if you can see the value in it, I'll advise you to invest the time and try it out.
If you'd like more advice on this or any other issue that you may be facing, you can get in touch for a free consultation here.
We'll talk again soon.
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