Why Do So Many Escorting Sites Look Like S**t?
Updated: Jan 8, 2019
Don't get me wrong, there are some great escort sites out there that I find really inspiring but for the majority that I have come across, they look seriously dated and soooo Microsoft Word.
In an industry that conducts most of its business online, this area is dying for modernisation. Admittedly, I believe part of the reason for this is due to the fact that the majority of escorting sites are females aimed at men, and as clients, we are on the whole, how can I say this... rather simple creatures (sexually at least) with base needs that can be happily aroused with typical scantily clad women, provocatively lying around and pouting at the camera with a come-fuck-me face.
Now, while I, along with millions (billions) of other men may naturally respond to this type of stimulation, female clients on the other hand, often require something a little different when looking for a quality encounter with a high-class male escort.
There's also the issue of escorting directories which to be fair, can do a really good job of helping you get out there but you often have to contend with your face buried amidst a sea of random phallic profile pics and this may not resonate with the brand image that you are trying to create.
A good personal escorting website should not only showcase your physical prowess but also your personality which is what separates you from the next escort only a few clicks away. Your personality is your brand and that is ultimately what turns occasional bookings into regular clients with whom you can enjoy meaningful professional relationships with.
The one thing you'll notice about professional models when working with photographers is that they work with themes and try to convey some sort of emotion that will connect with the audience. They may use a number of props to help achieve this but they will very much focus on using their body and facial expressions to convey meaning and intent.
You don't have to be a professional model to make this work, I'm not, nor am I an expert in this field but I have organised shoots for others and occasionally for myself (I'm currently organising a shoot now in fact) but the point is that a good shoot requires a few key ingredients to produce the right results.
1. A brief that makes your intended outcome clear
2. A good photographer who works in the style you want
3. A studio or suitable location
4. Outfits and props if required
Organising a shoot is a massive subject and it's one I'll cover in more detail in another post but the point I'm making is that good photography usually doesn't happen by mistake - It's planned and organised.
Content that connects
The written content on your website (like your bio and the experiences you offer) will speak volumes and it's ultimately what your clients will zero in on once they look past your pictures. There is a lot of information available on the psychology of the difference in the way men and women make purchasing decisions. I won't go into it too much here but according to 'The Mediterranean Journal of Sciences (2017)', studies have shown that women tend to use both sides of their brains when considering a purchase, while men predominantly use the left side of their brains which means that we should tailor our content accordingly.
In short, their findings indicate that men are more utilitarian when shopping - meaning we go on a mission with the objective of getting stuff done. That's why logic, hard facts and data tends to appeal to us. Women, on the other hand, are more hedonistic - meaning their mindset when considering a purchase is more emotionally driven and they do it because they enjoy the journey.
A well-written bio that expresses who you are and the type of experience you offer in words that allow them to imagine spending time with you has a much better chance of resonating with them.
Take some time to research other well-written profiles from professional freelancers right across the board as well as other escorts. Interestingly, I find female escorts overall tend to write the best profiles because they use vivid and descriptive words that really help to engage the mind. I have personally learned a lot from studying these. And if writing is not your strong suit, you can always hire a copywriter on People Per Hour and ask them to write it for you. (Or you can ask my team of course.)
If you enjoy writing, a blog is a good way to engage and share your thoughts in a way that you're not able to in a bio for obvious reasons. You have the opportunity to explore certain topics that interest you as well as provide tantalising pieces of information that will give the client an idea of what to expect should they choose to book you.
Most of my bookings are a direct result of the content I post on my escorting blog because what I write resonates with the type of clients it is intended for. I cover topics such as sexual development, challenging social norms and double standards, appreciating and empowering women with freedom of choice to express themselves however they see fit, and generally sharing my thoughts on life and relationships as I learn and evolve.
John-Oh, a male escort from Australia also does a fantastic job of this on his blog here.
Being out there
One aspect to consider when having your own site is the level of visibility that it will give you which may or may not be a good thing. There are some who prefer to remain under the radar for personal reasons but if that's not the case, having your own space on the world's stage may be just what you need to take your business to the next level.
In any case, when you look around at many of the sites out there, the one thing that you'll realise is that there is a lot of room for improvement with plenty of opportunity to stand out. This is something that you can do yourself if you have the time and an eye for design. If not, these sample sites below created by our team are good examples of how this can be achieved on a modest budget.
Good web design needn't cost an arm and a leg, and it definitely doesn't need to look the same as everyone else so let your personality shine. If you'd like to discuss your own site, feel free to get in touch.
We'll talk again soon.
▪️ Do you disagree with any of the points I’ve made above?
▪️ What other topics would you like to see covered in this blog?
▪️ Feel free to leave a comment below as I’d really like to hear your thoughts.
▪️ If you like this post, don't forget to subscribe to receive more in your inbox.